Venturing Into New Frontiers: Wareness Expands Into Artificial Intelligence, Automation, Robotics and Computer Vision

Just a little over three years ago, we set up the shop. It was then – and remains today – a unique, new breed of marketing consultancy meets seed investment fund, dedicated to helping entrepreneurs in hardware and connected devices get the counsel and support they need to go to market.


Over the course of those three years, we have had the pleasure of working with clients across a breadth of industries, including automotive tech (Navdy), education (Osmo), fintech (Coin), retail (b8ta), even food and beverage tech (Teforia). So far, we’ve invested in 14 companies, our campaigns have helped generate over $120 million in direct-to-consumer revenue, and our portfolio companies have achieved $200 million of follow-on funding.


Now we’re ready to expand into new frontiers – opening our doors to companies specializing in AI/automation and computer vision. These are exciting, dynamic new industries, and we’re excited to partner with the next generation of innovators making magic. We’ve already started to help brands build momentum, like (acquired by Google), Moov and Zume Pizza in AI/automation, and Nanit and Osmo in computer vision.


We’re actively investing in seed and Series A rounds ranging from $25,000 to $50,000. The capital is being allocated from the previously announced $6 million fund, with additional capital available from Wareness’ network of angel and institutional investment partners. Some co-investments to-date include Accel, Andreessen Horowitz, BBG Ventures, Bloomberg Beta, Brooklyn Bridge, Comcast Ventures, Eniac Ventures, Felicis Ventures, Female Founders Fund, Flextronics, Forerunner Ventures, Formation 8, FirstMark, First Round Capital, K9 Ventures, Khosla Ventures, Mayfield Fund, Promus Capital, Qualcomm Ventures, RedPoint Ventures, Sequoia Capital, Sherpa Capital, Sierra Ventures, SV Angel, Spark Capital, SoftTech VC, Social Capital, SignalFire, Translink Capital, RRE Ventures, TriplePoint Capital, and Upfront Ventures. We have also worked with incubators and accelerators such as Y Combinator, Funders Club, Ludlow Ventures, NFX, Expa, Lemnos Labs, Techstars and Highway 1.


From our CEO Vijay: “Communications, consulting and investments are core to how our venture partners guide their companies, so it made sense for us to co-invest, as the partner responsible for their media and consumer brand perception. Bottom line: we put our money where our mouth is.”


We’re looking to partner with innovative companies in AI, automation, computer vision and hardware. Reach out if you’d like to work with us!

And check out more information here from our story in TechCrunch: