I had the pleasure of working with Archie and Julia starting in 2001at Metreon, a futuristic entertainment center located in SF’s developing SOMA district. It was the first showcase destination for emerging tech, hot gadgets, and digital entertainment experiences in a brand new, non-traditional physical retail location.
2001 was a crazy time and San Francisco was a startup wasteland, having shed thousands of jobs as the web 1.0 bubble burst in a big way. Sony’s timing couldn’t have been more perfect. It offered a jolt to the city and set to create a technical hub in the South of Market district, which was primarily warehouses and nightclubs.
Archie and Julia were all part of the team that put Metreon on the map and San Francisco back in effect from an innovation and entertainment perspective. The movement dipped into various segments from tech hackathons (now commonplace), video game launches, major movie premieres, and Billboard Top 10 music performers. Working together with VSC (Metreon’s PR agency of record), the team also created a Mann’s Chinese Theatre tribute for Gaming, known as the Walk of Game, to honor gaming icons such as Nolan Bushnell, Pong, and Super Mario, among others.
Fifteen years and 200+ clients later, VSC is still in SOMA just a few blocks from Metreon. SOMA is a changed place. It is now the Sunset Boulevard of startups. Hundreds exist here and the neighborhood is one of the most bustling and thriving business districts in the world.
So it feels full circle to welcome these two back. Since our time working together, they’ve amassed a depth of experience that any agency would kill for. Now, they’re bringing it back home to VSC.
Archie joins us as Partner and Vice President of Networks, and helps us introduce a new kind of integrated service into our mix. She’ll focus on helping our clients make strategic business connections, leveraging her network to connect them with Silicon Valley influencers and entrepreneurs. In addition to her two decades of marketing and brand development experience, Archie also offers VSC her unique perspective as a startup angel investor and real estate developer. Plus the insight she will be able to give our partners about branding, franchises, licensing and retail distribution channels is unparalleled. Archie is also an active philanthropist, works with several amazing organizations and is a founding member of Eden, Utah-based entrepreneurial community, Summit Powder Mountain.
Julia is our new Director of Client Strategy. After Metreon, she joined Atomic PR, an agency that specialized early in infusing data and analytics into PR strategy. There she worked with some genre-defining tech brands in both consumer and enterprise – and saw the practice of PR shift and change through the advent of social media, infographics and data, the explosion of smartphone and app use, all across economic upswings and downturns. Advancing from account management into a role as vice president shaped both her client and business management skills, and then a move to an operations position as Atomic was absorbed by global PR firm Grayling, strengthened her experience in marketing, training & development, budgeting and team utilization. We are excited to have her bring that experience to VSC where she’ll assist account with planning, mentorship and guide marketing strategy.
We’re really looking forward to this next chapter opening. Speaking of which – our door’s always open, so come by next time you find yourself in SOMA.
Read the full press release here: http://www.webwire.com/ViewPressRel.asp?aId=206311