Through our sister brand Wareness.io, VSC has worked with a range of retail technology startups, consumer hardware and IoT companies. When we met with b8ta last fall, we knew they were on to something big – so much so we invested in them.
b8ta’s timing was impeccable – brick-and-mortar retail was taking a big hit, as seen with Macy’s and Walmart closing stores all across the US. Meanwhile, connected devices and the internet of things (IoT) were exploding from an online sales perspective. It was clear the physical retail industry was broken for new hardware brands making awesome products.
Ecommerce lacks a simple trait: the ability to experience products. We all know what it’s like to hear about a cool, new tech product, but are hesitant to buy because we have no way of seeing it and trying it out beforehand.
This is what b8ta’s core business was built upon – trying to fix these issues for both consumers and makers within the retail landscape.
After studying the competitive media landscape for big and small retailers, we created a comprehensive, strategic media plan to launch b8ta.
Our goal was to drive foot traffic to the store, as well as create awareness within the investment community, through a combination of local and national press. To so, we leveraged the store’s one-of-kind software-powered approach, sleek design and founders’ pedigrees to showcase distinction against huge corporate competitors like Apple and Best Buy. We also invited local media to the store to experience b8ta firsthand and made a national splash two days before the store opened to the public to build anticipation and capitalize on the holiday shopping rush.
b8ta officially launched last December, and since then has transformed the way consumers interact with products, resulting in millions of product engagements since opening its doors. It has become a prerequisite for all hardware companies and makers wanting to get into retail, and has featured customer favorites like Pepper The Humanoid Robot, Lily Drone Camera, Osmo, Teforia, goTenna, Tile and more.
Fast forward to today, b8ta has scaled its business and recently announced $19.5M in financing led by TriplePoint Capital, and joined by Khosla Ventures, Fifth Wall Ventures, Eniac Ventures, Graphene Ventures, and top national mall owner and operator Macerich. With the new financing, b8ta further developed its software platform and is gearing up for national expansion.
We couldn’t be more proud of b8ta pioneering a new retail model, and look forward to working with them as they open stores nationwide.
To learn more about b8ta, visit b8ta.com or its flagship store at 516 Bryant Street, Palo Alto, and stay tuned for the upcoming opening of its Los Angeles store in Santa Monica Place and Seattle store in University Village.
“[b8ta is] a unique approach to retail, one that’s pushing uphill against e-commerce trends and big-box incumbents itching to cash in on emerging tech”
“You won’t have to travel to the annual Consumer Electronics Show in Las Vegas or be invited to a startup demo day any more to see some of the latest ideas being hatched by independent tech hardware developers.”
“An Apple Store-esque experience for connected gadgets? Yes please!”
“When people come into the store, they’re able to immediately touch and interact with the products on display.”
“b8ta…is a new startup trying out a different approach to retail.”
“The new retail shop is unlike those around it and will offer unique items: It will sell the Internet of Things.”
”b8ta…puts cutting-edge gadgets on its shelves within days of their release and provides sellers with instant feedback.”